The word "broccoli," comes from Italian for "cabbage sprout."

Broccoli is a close relative of other cruciferous vegetables including cabbage, brussel sprouts and cauliflower with a significant difference: Broccoli has much higher levels of glucoraphanin, a phytonutrient that boosts the levels of antioxidant enzymes in the body, than the other cruciferous vegetables. Broccoli is one of the world's great super foods.

In the early 1980s the scientists from John Innes Centre went on a global expedition to find wild, uncultivated broccoli varieties which could provide higher levels of phytonutrients. In Southern Italy they found a wild broccoli variety which had the unique ability to naturally produce higher levels of glucoraphanin than traditional broccoli.

This wild variety was cross pollinated with commercial broccoli and one of the selections became the parent of Beneforté.

Years of careful selection and breeding has resulted in the new, improved Beneforté variety of broccoli. Not only does Beneforté broccoli naturally contain 2-3 times the beneficial phytonutrient glucoraphanin as other common broccoli, but it also has the same great broccoli flavor.